This week, I was running some market research for a small business in the MMA (mixed martial arts) niche using the same strategies of finding profitable easy to dominate keywords that can rank quickly. This time, I recorded the information to make it easy to pass on to the business owner and on this blog.

Finding Keywords In Your Niche:

Market Research to Gauge Organic Marketing Competition

Have a Uniform Site Wide Navigation?

When a visitor comes to your website the navigation should do two things: show them where they are and show them where they can go. The navigation should be the same throughout your site because it gives your visitor an anchor while browsing your site. Lose the anchor of a standardized site wide navigation and frustrated visitors will sail away.

Can You Spot The Links at a Glance?

Links are a foundation of a website.They should always stick out from the regular non-hyperlinked text on your site. Traditionally, links are underlined and blue while the rest of text is black and not underlined. You don’t have to keep it the same, blue and underlined but you do have to make sure that it is in contrast to your regular text.

Does Your Visitor Need to Register Before Seeing Content?

The answer should be no. If a visitor landed on your site by search or by recommendation, give them the information they were looking for without any roadblocks. A user will leave a site if you place a barrier to your content. They’ll go to the next option on the search result and not think twice about your site.

Too Much Detail on Registration Forms?

Detailed registration forms are a huge reason why people abandon sign ups for something they’ve shown an interest in. When making a registration form ask only what will directly be needed to get them to the other side and submit the form. Sometimes just looking at a long form will turn a visitor off. If you’d like to have additional information, ask for it once they have already signed up and are willing to give you more details.

Are You Paginating Long Articles?

Writing for the web is different than for other media. When a visitor comes to an interesting article and scrolls down to see a page 1 of 5 at the bottom, a user gets scared away. You’re asking them to commit five clicks to finish reading your content without offering them any reward for doing so. Breaking up your content also hurts your search engine optimization because it is harder for the search engine spiders to understand the full context of the article if its not all on the same page.

Is Your Copy Brief and Easily Skimmed?

When writing for the web, keep in mind that the attention span of visitors is very short. To draw them in give them an interesting hook that they can then scan the page and see if they are interested in reading the entire article. While you may be passionate about your content, give your readers visual breaks and quotes that can pull their attention should they get bored with reading long chunks of text.

Can They Contact You From Your Website?

Have contact information easily available throughout your website. You may have done a great job of delivering value to your visitors but sometimes they need to reach out and contact you directly. Make sure you let your visitors know that you’re easy to reach by having a phone number listed, an email address to send queries or an on page contact form they can submit.