16 MaySmall Business Market Research: Break In This Niche!

Last week, Michelle MacPhearson did an amazing steal this niche video that caught me totally off guard. Not because it was amazing content delivered for free but because I had run the same market research for the growing taller niche just weeks earlier for a Clickbank affiliate offer and never moved forward with that data.

This week, I was running some market research for a small business in the MMA (mixed martial arts) niche using the same strategies of finding profitable easy to dominate keywords that can rank quickly. This time, I recorded the information to make it easy to pass on to the business owner and on this blog.

Finding Keywords In Your Niche:

Market Research to Gauge Organic Marketing Competition

02 MayTreat Your Website Like The Business It Is: Just One Thing?

Lee Odden’s just wrote a great post on SEO for PR firms. I wanted to address something related to his post that I hear on a small business level from entrepreneurs who want to know the magic key to unlocking more sales.

They’d ask:

If I could only do one thing to make my website better what should I do?

Followed up by ‘How fast before I see results?’

First off, there is no magic key to unlocking a website to getting a business more sales, customers or visibility. What there is, is the ability to make a small change that will lead to the biggest change in results.

So whats the 80/20 for improving a website to help the business goals?

The number one thing a website can do for a business is get in front of the right people –your ideal customers.

There was an amazing copywriter, who recently passed, Gary Halibert who asked if all things being equal and we were both in the restaurant business what one advantage would you want to help you succeed?
Some might say the best food, or in our case the best features on our website, others said a great dining atmosphere, for a website a jazzed up design. Instead, Gary said the only advantage he would want is a starving crowd.
Where is your business’ starving crowd? What keywords are they using on Google to fill their hunger?

That would be the one thing to do. Get in front of the hungry web searchers who are looking for your kind of business!

If you could have just one thing to help your business what would it be? It would be on the top of the results page for the keywords that my ideal customer is looking for and watch how much sales increase.

The one thing I would do is be a top result for my buyer’s keywords.

If I was on the first page of the search engines for a hungry keyword, I could get untold more sales than the small businesses listed on the third, fourth or even second pages because I have the buyer’s attention right away and most never look past the 4th listing.

So the one thing I would do is Market Research for Organic Search Results for the business’ market. Make your website’s goal to reflect the best keywords your market is looking for and be the first thing they see.

Keep in mind you want hungry qualified people who are not just your overall market but your real detailed description of your ideal individual in that market. If you’re a small locally owned business, chances are most of your market is within a certain mile radius of your office. Make sure that area is part of your profile’s critera. For example, if you’re a chiropractor, don’t be looking at coming up for your general market of back pain but instead back pain relief in your town would be much more like the hungry searchers who are in your real market.

06 Jan5 Reasons Your Start Up Will Fail

Here are five reasons why your start up is going to fail.  More like a guide by scars of many previous start ups and small businesses you can use to get a reality check of what not to do and prepare for it.

Start Up Failures

  1. You’re not the center of the world, no matter how great your idea, product or service is

  2. You’re not going to have enough cash on hand

  3. You’re going to be pushed to the edge of frustration

  4. You’ll be an emotional wreck

  5. You’ll be distracted by something else

Start Up Failure Signs

3 Things Not to Worry About Ruining Your Start Up

  • No one will steal your idea and make a fortune off you

  • No competition will wipe you out

  • No bad economy will shut you down

Flickr photo by: fireflythegreat

Leave a comment with what other failure signs have you come across in your new business or previous businesses.

30 DecReflections on Business Meaning Based on Life Experiences

At the end of the year, I like to go through my previous writing and see what where things I worked on to be a better person, business owner, leader and support my networks over time. I found something to share from a few years ago that marked a drastic change in who I am today. It was part of a short exercise to reflect on where did you personal idea of business come from. The exercise comes from the belief that your business can only grow to the extent that you do as the small business owner and entrepreneur.

What have my life experiences taught me about Flickr Photo by Hamed Parhamwhat business is all about?

My original answer, included to show where I was and as a contrast to where I am today.
My life experiences tell me that business is all about systems and processes that mitigate risks for greater return than investment that gives more value to clients than cost paid.

 

I read that and thought, Ugh yuck. Did that really come from me? What a load of crap. That’s textbook talk! That’s skirt and suit talk! Sounds like something someone from  Mckinsey would say, cold, logical and neatly pressed. It reeked of corporate big talk and objective reasoning. Things I apparently at one time thought were what business was all about. Not that those things are bad. I’m all for objective and logical reasoning but the question was on my life experiences. On the day to day who I am there’s no room for objective and logical life experience. There’s only the personal, my subjective view and skin in the game everyday life.

I wrote a new answer to that same question. But from the position I’m in today for my growth, self awareness, and life experiences, I am sure I am no longer the same person with the life experiences that had me write that old answer. That in itself has been a great reward for my annual planning and goals.

Revisited: What have my life experiences taught me about what business is all about?

 

I don’t know when I wrote that original response but today is a day I can speak on a deeper level, only because I feel I’m in a different place in my life. That’s the answer I wanted to buy for who I should be. It’s what I thought I had to be to be a young, successful business owner. But that’s not who I am; it’s not what my life experiences have been. What a breakdown between my life and what my business would be.

My life experiences tell me that business is about being so happy in going after my passion that I can’t help but listen to people. People come into my life because they resonate with what I stand for and what I’m passionate about. My life experiences tell me that I am connected to people and that I get off on making their lives better. Along the way, I’ll touch a lot of lives and the world is a better place for it.  And, being totally honest, I do this happy dance thing when I reach some out of reach goal for my clients, friends or myself. It would be embarrassing if I didn’t feel so good. It’s my version of the touchdown dance.

Those are the life experiences that I can never escape behind a sexy black suit but embrace and take in as what business means as a reflection of who I am.

What a difference, huh? After I look at those two responses at different points in my life I can tell you the first one was around a time where I had failed business projects a sense of distance between my clients, partners and the work I did for them. The answer now, is one where I come to all clients from a place of being a genuine person who’s only working to help them because I believe in it, I love what I do and it’s making a difference for the better. If I had a choice I’d work with the me today versus the me from a few years ago.

What have your life experiences taught you about what business is about? Take a minute to leave your thoughts in the comments. Maybe you’ll see a difference from your old self, maybe you’ll see how your beliefs about your life relate to how your business is doing.