Rohit Bhargava made some compelling illustrations of what the Obama campaign did with their main Obama brand and how it was modified to include special interest groups, many special interest groups. They go one level deeper to serve the interest and give a sense of belonging that matches the main Obama Change brand.
He also compiled Obama’s branded call to action that visually tied together his Change brand and the action needed on a grassroots or one to one level.
While I’m not interested in politics, I am interested in well executed campaigns that I can learn from.
Takeaways I’d ask my clients and small business owners are these.
First, the givens: I’m giving that your business has meaning. I’m giving that your business serves not the mass market but one or many sub-niches in a market.
- How are you combining your message with the interests of your market?
- How easy are you making it for your current clients to take you up on your call to actions?
- How well does a prospective new client in your market feel about your ability to serve their needs?
- How well can your market describe what your business stands for?
- How well does your branding carry your company mission?