http://phantomcto.com/blog Strategic Technology Leadership for Small Business Growth Mon, 16 Nov 2009 15:57:57 +0000 http://backend.userland.com/rss092 en Distributing computing was a non-reality until someone who didn't know that decided to work on making it their reality. Innovations in technology and business usually come from someone who is not boxed into the traditional ways of thinking. Often business leaders say to think outside the box. Rarely, does one ... http://phantomcto.com/blog/business-growth/outside-the-box-entrepreneurship/ The best way to optimize a display url for a great quality score is to have the keyword in the domain. Which means that if you are serious about optimizing your ppc campaigns you're buying domain names. I'm going to share ... http://phantomcto.com/blog/website-marketing/cheap-domains-ppc-campaigns/ Small Businesses Increase Local Email Marketing with Better Metrics Borell published a new study, Direct Mail Falls, E-mail Soars stating that as more consumers are moving to the internet for their purchase and decision making, the mainstays of direct mail marketing continue to post steep declines.Right after the declines in newspaper ... http://phantomcto.com/blog/business-growth/small-business-email-marketing-growth/ Here's a great introductory video from Google's team that explains the basics of Adwords in under 10 minutes. One of the easiest ways to understand how adwords can work for your small business to getting qualified traffic to your website. What are your biggest stumbling blocks in getting a return on ... http://phantomcto.com/blog/website-marketing/adwords-basics-small-businesses-ppc/ Last week, Michelle MacPhearson did an amazing steal this niche video that caught me totally off guard. Not because it was amazing content delivered for free but because I had run the same market research for the growing taller niche just weeks earlier for a Clickbank affiliate offer and never ... http://phantomcto.com/blog/website-marketing/small-business-market-research-niche/ Lee Odden’s just wrote a great post on SEO for PR firms. I wanted to address something related to his post that I hear on a small business level from entrepreneurs who want to know the magic key to unlocking more sales. They’d ask: If I could only do one thing to ... http://phantomcto.com/blog/website-marketing/treat-website-like-business-one-thing/ Have you ever said these words over the last few months: It takes longer to make a sale/get a new client. or The market is no longer as hot as it once used to be and you got used to the easy stream of clients coming your way. These are the complaints and frustrations ... http://phantomcto.com/blog/business-growth/longer-to-get-clients-small-businesses-survive-and-thrive-in-recession/ Getting the most out of your website conversions doesn't have to be a shot in the dark. By using A/B or multivariable testing you can let your visitors tell you what they respond better to. I use Google's Website Optimizer to do my A/B testing for my small business clients ... http://phantomcto.com/blog/business-tech/how-to-document-split-test/ We're closing less sales/clients than ever before? If your closing rate is going down, focus on  bringing in more people into your pipeline. Focus on generating more leads, on the cheap. Are you making the most out of your website to bring organic search results for long term visibility to people looking ... http://phantomcto.com/blog/business-growth/closing-less-how-a-small-business-can-survive-and-thrive-in-a-recession/ Your business is your life and your passion You take action then think about it You don't like people telling you what to do You dream about your business You always find new ways to do everything You hate small talk You don't actually read fine print or long contracts You expect things to happen instantly You hate ... http://phantomcto.com/blog/business-growth/15-signs-youre-an-entrepreneur/