Solutions Stars Video has some great video clips about the value of being online. Guy Kawasaki adds that any business who’d like clients in more than a 5 mile radius from your store should have a blog. Or at least a site.
Web Presence Can Tip the Balance of Market Access to Progressive Companies
Having a web presence can show what you’re about to your market is the great flattener of reaching out to your ideal market. No longer is it large companies that have the resources to stand out and grab the attention of their market but small companies can speak equally as loud and draw in customers from their market by showing what they stand for and what they are passionate about.
Here’s our general strategy. Lets just be real and authentic and show customers our personality.
We tell our employees: use your best judgement and be yourself. –Tony Hsieh
Maybe your small business should just have a blog, maybe as a business owner you should be on Twitter. Really, there’s no way to tell if that’s the right web presence for you but the barrier to entry has been demolished by these kinds of web tools. The bigger question is if resources are not limiting you from showing what you’re really about to your market by having a web presence, what excuse will you let yourself believe?
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