Social Technologies: Your Customers Are Revolting
The Small Business Take-Aways on Social Technology
Embrace your customers.
Turn negative customer experiences around.
If you have negative comments out there, find a good will advocate or find people to answer on your behalf that align with your company.
If people are complaining about your product and service, ask them directly how they could do to improve it.
Take the influencers of your market inside your company and give them a sense of belonging.
If your market is ignoring your messages. Give up control and let the market make its own meaning. GoDaddy did this by just giving talking points then free reign on the creative aspect and their company stood behind the finished work. They are now getting better results than their lagging ads.
Thanks to Simon Stapleton for the find!
Brilliant article. I will quote it on my blog.
Many entrepreneurs have tried to control the market place to no avail. As this is written, GM & Chrysler are asking the FED to help them merge and survive. This authenticates the notion that mere capital cannot control the market. It is paying attention to the market that matters so much. Adapt to the market instead of expecting the market to adjust to you.
Please advise.