We’re closing less sales/clients than ever before?
If your closing rate is going down, focus on bringing in more people into your pipeline.
Focus on generating more leads, on the cheap. Are you making the most out of your website to bring organic search results for long term visibility to people looking for you? If you’re like most of the small business owners I’ve been helping, you know that your business dollars have to go even farther than ever before. Since you’re closing rate is going down, here are some questions to help you kick start ideas on how to bring in more raw leads into your marketing funnel with the value based web marketing.
Are you focusing on being highly relevant and available to very specific descriptive keywords?
Do you know what your customers type into the search engines to find the answers to their problems?
Are you running a relevant PPC campaign, that you test for best results?
Are you optimizing your ads and landing pages to be relevant to what your business can offer and an immediate call to action?
Does your website give the impression of trust, professional expertise and every other characteristic your business stands for?
If you’re a local business, are you working a local business strategy to come up for people searching for your services in your immediate area?
What problems are you seeing in your business because of a slowdown? What things are you doing differently than a year ago?
How can you make your landing page calls to action, like newsletter sign up or call for more information stand out even more?
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