http://phantomcto.com/blog/business-branding/small-biz-brand-is-greater-than-logo/ Strategic Technology Leadership for Small Business Growth Fri, 30 Jul 2010 19:18:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://phantomcto.com/blog/business-branding/small-biz-brand-is-greater-than-logo/comment-page-1/#comment-10 Jay Ehret Fri, 31 Oct 2008 12:41:02 +0000 http://phantomcto.com/blog/?p=123#comment-10 Spot on, Vanessa! The logo does not define the company, the company defines the logo through delivery of its brand promise. Deliver your brand promise and you will deliver meaning for your logo. Your logo then becomes a shortcut for your brand. Spot on, Vanessa! The logo does not define the company, the company defines the logo through delivery of its brand promise. Deliver your brand promise and you will deliver meaning for your logo. Your logo then becomes a shortcut for your brand.

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